Mr Ajmal Cheema
Leather Field Private Limited is a family owned business. The CEO Mr. Ajmal Cheema established the company in 1988. It was Mr. Cheema’s vision which made the company a pioneer in Pakistan by introducing chain stitching system with help of top Korean professionals of this field. Mr. Cheema’s vision brought a revolution in Pakistan’s leather industry which put the industry on the path of modernization and innovation.
LEATHER FIELD PVT LTD located in Sialkot Pakistan is an ISO 9008 certified & BSCI/WRAP approved company while LWG certification is being pursued with rapid pace. LEATHER FIELD is Pakistan’s largest leather business setup and have the privilege of working with world’s renowned brands and chain stores.

The company is operating since 1988 and is vertically integrated, we have our own state of the art & environment friendly tanning facility. The stitching unit has been modernized and designed according to production process flow in order to improve the quality of the finished products. We have the privilege of introducing new trends, cuts, fits and techniques.

We have our own Fashion and MC leather garments and accessories brands in the USA.WHETBLU, FMC & FIRST are the brands which enjoy good market rapport and brand recognition in the American Fashion & MC leather garments market.

Our design studio in New York develops contemporary designs and continuous R&D makes us distinctive in the industry. We have a large warehouse and sales team in N.Y, which provide service to retailers in USA and Canada.
The leather field group includes
First Manufacturing Company Inc. (FMC)

FMC is the first choice for sourcing high quality performance and fashion Leather apparel for decades by major retail and chain stores, big brand names, as well as individual store owners.

FMC has a state of the art hanging garment warehousing and distribution facility in Oceanside, New York, with sales & distribution teams, warehouses, showrooms, and design & marketing teams all in-house.
Whet Blu

First Manufacturing has been a leader in the leather motorcycle and fashion markets for over 30 years. Our Whet Blu line has produced some edgy and Moto-inspired pieces that compliment anyone's personal lifestyle.

We offer clean lines, exceptional quality and have the best environmental policies in the industry.